By ExpertahUpdated October 202613 min read

Disclosure: we may earn a commission if you buy through links on this page, at no extra cost to you. It never changes our verdict. How we review

BEST FOR STORES
Shopify
Best for: businesses where the online store is the main event
  • Best ecommerce tools and checkout
  • Huge app ecosystem
  • Scales to large stores
  • Strong multichannel selling
Try Shopify →
Squarespace
Best for: creatives and small brands that want a beautiful site that also sells
  • Stunning, design-led templates
  • Selling from $19/mo billed yearly
  • Courses, memberships and bookings built in
  • Simple, all-in-one platform
Try Squarespace →
Quick verdict

Shopify is better for selling, with more powerful store features, a stronger checkout and far more apps. Squarespace is better for design-led brands such as photographers, artists, studios and small boutiques who want a beautiful website first and a simple shop alongside it.

Squarespace is known for gorgeous templates and Shopify for powerful selling. Both are hosted, both are easy, and both can run an online store. The question is whether your business is a store with a website, or a website with a store.

Shopify vs Squarespace at a glance

ShopifySquarespace
Built forOnline storesDesign-led websites
Cheapest selling planBasic: $29/mo yearlyBasic: $19/mo yearly (2% fee on physical products)
Cheapest plan with no transaction fee on productsBasic (with Shopify Payments)Core: $29/mo yearly
Card processing (US online)2.9% + 30¢ on Basic2.9% + 30¢ (lower on Plus and Advanced)
TemplatesMany, ecommerce-focusedFewer, design-focused
AppsThousandsLimited extensions
Best forProduct businessesCreatives, services, small shops
Our pickSerious storesDesign-first brands

Pricing and fees

Squarespace plans

PlanBilled monthlyBilled yearlyFee on physical productsFee on digital productsCard rate
Basic$25/mo$19/mo2%7%2.9% + 30¢
Core$39/mo$29/mo0%5%2.9% + 30¢
Plus$65/mo$49/mo0%1%2.7% + 30¢
Advanced$139/mo$99/mo0%0%2.5% + 30¢

Shopify plans

PlanBilled monthlyBilled yearlyOnline card rate
Basic$39/mo$29/mo2.9% + 30¢
Grow$105/mo$79/mo2.7% + 30¢
Advanced$399/mo$299/mo2.5% + 30¢

US prices as of autumn 2026. Squarespace’s digital-product fees cover courses, memberships and similar sales.

Squarespace’s Basic plan is the cheapest way in, but its 2% fee on physical product sales adds up quickly; most sellers should start on Core. Compared like for like, Squarespace Core and Shopify Basic both cost $29 a month billed yearly with no extra fee on physical product sales.

Winner: Tie for physical products; Shopify for digital products on lower plans

Design

Squarespace’s templates are among the most beautiful in website building, with elegant typography and image-led layouts that suit portfolios, studios and lifestyle brands. Its editor keeps designs polished and consistent, so it is hard to make a Squarespace site look bad.

Shopify’s themes are built to sell, with product-focused layouts, filters and conversion features. They look professional, but fewer are as striking as Squarespace’s best templates.

Winner: Squarespace

Ecommerce features

Shopify has the deeper toolset: a faster, more trusted checkout with Shop Pay, stronger inventory and order management, international selling with Shopify Markets, a capable point-of-sale system, and selling channels across social media, Google and marketplaces.

Squarespace covers what a small shop needs: unlimited products, checkout on your own domain, customer accounts, abandoned cart recovery, gift cards and point of sale (US). Core adds real-time carrier shipping rates, shipping labels, Google Shopping listings and advanced analytics. More complex needs, such as advanced inventory, rely on paid extensions.

Winner: Shopify

Digital products, services and memberships

Squarespace is strong here. It supports online courses, memberships, video content, scheduling and donations alongside a store, all in one platform. Note the higher fees on digital sales on lower plans.

Shopify can sell digital products and subscriptions through free and paid apps, and is better for product-led businesses that add digital goods.

Winner: Squarespace for creators and services

Apps and integrations

Shopify’s App Store has thousands of apps for almost any need. Squarespace offers a curated set of extensions and integrations, including Mailchimp and Zapier on Core and above. If you expect to need specialized tools, Shopify is the safer choice.

Winner: Shopify

Shopify or Squarespace: which should you choose?

Choose Shopify if you…

Pros
  • are building a product business
  • plan to grow beyond a small shop
  • sell across many channels
  • need specialized ecommerce apps
Cons
  • care most about a design-led portfolio site

Choose Squarespace if you…

Pros
  • want a beautiful, design-first website
  • sell a small range of products
  • sell courses, memberships or bookings
  • prefer one simple all-in-one tool
Cons
  • plan a large or complex store
Our verdict

Shopify is the stronger ecommerce platform for product businesses that want to grow. Squarespace is the better pick for creatives and small brands that want a stunning website with a simple store.

Compare more platforms: Shopify vs Wix, Shopify vs BigCommerce and our full Shopify review.

Frequently asked questions

Is Shopify better than Squarespace?

For online stores, yes. Shopify has stronger ecommerce features, checkout and apps. Squarespace is better for design-led websites with a smaller shop.

Does Squarespace charge transaction fees?

On the Basic plan, Squarespace charges 2% on physical product sales and 7% on digital products. Core removes the fee on physical products; higher plans reduce digital fees.

Which is cheaper, Shopify or Squarespace?

Squarespace Basic is cheaper upfront, but its transaction fee makes Core the better comparison. Squarespace Core and Shopify Basic both cost $29 a month billed yearly.

Can Squarespace handle a large store?

It can handle many products, but large or complex stores usually find Shopify’s inventory, multichannel and app ecosystem a better fit.

Does Squarespace have a free trial?

Yes, a 14-day trial, though trial sites cannot take payments.

Expertah · Editorial team

Expertah compares the software that runs online stores, from ecommerce platforms to hosting and marketing tools, in plain English. How we review