By ExpertahUpdated October 202614 min read

Disclosure: we may earn a commission if you buy through links on this page, at no extra cost to you. It never changes our verdict. How we review

Quick answer

Judge.me is the best review app for most Shopify stores, with a genuinely useful free plan and a flat $15 paid plan. Choose Loox for photo-led brands, Okendo for premium DTC brands, and Yotpo if you want reviews and loyalty in one suite.

Customer reviews are one of the most powerful conversion tools a store has: shoppers trust other shoppers. Since Shopify retired its own free Product Reviews app in 2024, every store needs a third-party review app to collect and display reviews. Here are the best options.

Best Shopify review apps compared

AppFree planPaid fromPhoto/videoBest for
Judge.meYes, genuinely usableAwesome plan $15/mo flatIncluded freeoverall
LooxNoScales with order volume to about $39.99+Core focusfor photo and video reviews
OkendoNoEssential; higher tiers $299+Yesfor premium DTC brands
YotpoYes, limitedReviews paid plans from about $79/moYesall-in-one suite
FeraYes, cappedPaid from $9/moYesfor extra social proof
StampedNoReviews-only around $199/mo; lower tiers on the App StoreYesmid-market alternative to Yotpo

Prices in US dollars as listed in 2026; several apps scale prices with order volume.

The best Shopify review apps

1. Judge.me: Best overall

1
Judge.me
Best overall
Free planAwesome plan $15/mo flat
Free planYes, genuinely usable
Photo/videoIncluded free
RequestsAutomatic, with in-email form
GoogleRich snippets, Shopping stars
ExtrasQ&A, verified badges
Order capsNone on paid
Pros
  • Excellent free plan
  • Flat $15 paid plan with no order caps
  • In-email review forms boost responses
  • Google Shopping star ratings
Cons
  • Widgets less stylish than Loox
  • Many settings to explore
  • Advanced features on paid plan

Judge.me is the best review app for most Shopify stores because its free plan is genuinely useful, not a teaser. It collects photo and video reviews, sends automatic review requests after delivery, and lets customers leave a review directly inside the email, which increases response rates.

Its Awesome plan costs a flat $15 a month with no order caps, adding features like rich snippets, Google Shopping star ratings and more customization.

Best for: New and budget-conscious stores, and anyone who wants great value.

2. Loox: Best for photo and video reviews

2
Loox
Best for photo and video reviews
$12.99/moScales with order volume to about $39.99+
Free planNo
Photo/videoCore focus
IncentivesDiscounts for photo reviews
GoogleRich snippets
ImportFrom other apps and CSV
Best forVisual products
Pros
  • Beautiful photo and video widgets
  • Rewards customers for adding photos
  • Easy to set up
  • Imports existing reviews
Cons
  • No free plan
  • Price rises with order volume
  • Fewer advanced features than premium apps

Loox is designed around visual reviews. It encourages customers to add photos and videos, often with a discount on their next order, and displays them in attractive galleries and carousels that work especially well for fashion, beauty and home products.

There is no free plan and pricing scales with order volume, but for visual brands the extra social proof can be worth it.

Best for: Fashion, beauty and home brands where photos sell.

3. Okendo: Best for premium DTC brands

3
Okendo
Best for premium DTC brands
$19/moEssential; higher tiers $299+
Free planNo
Attribute ratingsFit, size, quality, shade
IntegrationsDeep Klaviyo integration
GoogleRich snippets, structured data
ModerationAdvanced
Best forGrowing brands
Pros
  • Attribute ratings like fit and size
  • Deep Klaviyo integration
  • Polished, customizable widgets
  • Strong moderation tools
Cons
  • Price climbs steeply at higher tiers
  • More than small stores need
  • No free plan

Okendo is a premium review platform popular with direct-to-consumer brands. It goes beyond star ratings with attribute ratings such as fit, size, quality or shade, which help shoppers choose the right product and reduce returns.

It integrates deeply with Klaviyo for review-triggered emails and segments. Its entry plan is affordable, but higher tiers get expensive quickly.

Best for: Growing DTC brands, especially apparel and beauty.

4. Yotpo: Best all-in-one suite

4
Yotpo
Best all-in-one suite
Free tierReviews paid plans from about $79/mo
Free planYes, limited
SuiteReviews, loyalty, SMS, referrals
UGCInstagram and TikTok content
GoogleSeller ratings, Shopping syndication
AnalyticsRevenue analytics
Best forLarger brands
Pros
  • Reviews, loyalty and referrals in one suite
  • Google seller ratings and Shopping syndication
  • Visual UGC from social media
  • Strong analytics
Cons
  • Expensive for reviews alone
  • More complex to set up
  • Best value only at scale

Yotpo combines reviews with loyalty, referrals, SMS and visual user-generated content from Instagram and TikTok. It syndicates reviews to Google seller ratings and Shopping, helping your ads and listings stand out.

It is heavy and expensive if you only need reviews, so it best suits larger brands that want several retention tools from one vendor.

Best for: Larger brands that want loyalty and reviews together.

5. Fera: Best for extra social proof

5
Fera
Best for extra social proof
Free planPaid from $9/mo
Free planYes, capped
Photo/videoYes
ImportAmazon, AliExpress, Facebook, Google
Social proofRecent-purchase popups
GoogleShopping stars, rich snippets
Best forBudget stores
Pros
  • Low starting price
  • Imports reviews from marketplaces
  • Adds social proof popups
  • Google Shopping sync
Cons
  • Free plan cap can be tight
  • Popups can feel pushy if overused
  • Smaller than Judge.me

Fera pairs product reviews with other social proof, such as recent-purchase popups and visitor counts. It can import reviews from Amazon, AliExpress, Facebook and Google, which helps new stores that already sell elsewhere.

Its free plan has a tight cap, but paid plans start low.

Best for: Budget stores that sell on marketplaces too.

6. Stamped: Best mid-market alternative to Yotpo

6
Stamped
Best mid-market alternative to Yotpo
PaidReviews-only around $199/mo; lower tiers on the App Store
Free planNo
RequestsEmail and SMS
ExtrasQ&A, loyalty and referral add-ons
GoogleRich snippets
Photo/videoYes
Best forMid-market stores
Pros
  • Reviews plus loyalty and referrals
  • Email and SMS review requests
  • Q&A module
  • Cheaper than Yotpo for a full suite
Cons
  • High flat price for reviews alone
  • Add-ons cost extra
  • More than small stores need

Stamped offers reviews, Q&A, loyalty and referrals, positioned as a more affordable alternative to Yotpo for mid-sized brands. It collects reviews by email and SMS.

For reviews alone it is expensive; it makes sense when you will use its retention add-ons too.

Best for: Mid-market stores building a loyalty and reviews stack.

Features that matter in a review app

  • Automatic review requests sent after delivery, with reminders.
  • Photo and video reviews, which are especially persuasive.
  • Google rich snippets and Shopping stars, so ratings show in search results and ads.
  • Review import from other apps or marketplaces when you switch or launch.
  • Verified buyer badges to build trust.
  • Q&A so shoppers can ask questions on product pages.
  • Integration with your email tool, such as Klaviyo or Omnisend.

How to get more reviews

  • Ask at the right time: after the product has arrived and been used.
  • Make it easy: one-click star ratings or in-email review forms.
  • Send one polite reminder.
  • Offer a small incentive for photo reviews, where allowed.
  • Reply to reviews, including negative ones, professionally.
  • Show reviews prominently on product pages and in marketing emails.
Our verdict

Judge.me is the best Shopify review app for most stores thanks to its free plan and flat-priced upgrade. Visual brands should consider Loox, and growing DTC brands Okendo.

Building your app stack? See how reviews connect with email in our guide to the best email marketing for Shopify.

Frequently asked questions

What is the best free review app for Shopify?

Judge.me has the best free plan, including photo and video reviews and automatic review requests.

Does Shopify have a built-in review app?

Not anymore. Shopify retired its free Product Reviews app in 2024, so stores now use third-party apps.

Do review apps help SEO?

Yes. Good review apps add structured data so star ratings can appear in Google search results and Shopping listings.

Can I move my reviews to a new app?

Most review apps can import reviews from other apps or a CSV file.

Should I pay for photo reviews?

Offering a small discount for photo reviews is common and effective; just follow platform and local rules on incentivized reviews and disclose incentives where required.

Expertah · Editorial team

Expertah compares the software that runs online stores, from ecommerce platforms to hosting and marketing tools, in plain English. How we review